Why is the right invitation so important?

The invitation sets the tone for the entire event: formal vs. casual, classic vs. contemporary. You build excitement by this first impression; people will create a “buzz” by discussing your unique invitation weeks before the celebration. Events with invitations that impress their guests have higher attendance rates and guests that dress more appropriately for the occasion. Remember, the invitation is your guests’ first glimpse of your vision for the evening and the only thing every guest sees whether they attend or not.